Archive for the ‘ SEO Hiring Guide ’ Category

History of Local SEO

Posted on: 03/21/2013 by in SEO Hiring Guide

The days of just putting up a website with a description of your company and the products or services you offer, and maybe even running an e-commerce site, are long gone. Today, Internet marketing through your website or your company’s blog is big business, and every day new methods are being used to help business owners sell more and get their name out there faster and more efficiently. One of those methods is using local SEO marketing. Very simply put, local SEO is targeting your website and your online marketing efforts towards the local population rather than the global population. Upon closer look though, local SEO is much more than that.

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The 7 Biggest Reasons for Needing Local SEO

Posted on: 03/21/2013 by in SEO Hiring Guide

Truthfully, there are tons of reasons why you need local SEO for your business; but here are the six biggest.

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Using Local SEO in Online Advertising

Posted on: 03/21/2013 by in SEO Hiring Guide

Advertising for local SEO employs the same techniques as any other kind of local SEO strategy. But the difference is that it applies them to your direct online advertising. Making sure that every pay per click advertisement and every Google AdWords campaign focuses on local SEO so that you can have all your online bases covered. Using local SEO in your online advertising can also be a great starting point for business owners that want to test drive local SEO and see how well it really works before diving in with all the other local SEO strategies.

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