What Is SEO (Search Engine Optimization)?
Why SEO is important to meeting your online goals
So, you have bought a domain name, put up a website, searched your business name…and your website comes up #1…but is your website really working?
This may work well for existing customers who know your business name, but prospective customers tend to search for services by topic and location. For example, if you had a leaking pipe in your house and you didn't know any plumbers…chances are you would get on Google and search for "emergency plumber (your city)".
If you are wondering why your website hasn't increased your business, it's because your site is probably not optimized for the right search terms.
SEO is a process of choosing the most appropriate targeted keyword phrases relevant to the purpose of your website content…what your business is about.
Choosing the most appropriate targeted keyword phrases is a critical step that helps rank your site highly in search engines so that when someone searches for specific phrases it returns your site on the top of the first page of the search results.
The first step involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building to increase your relevance in the search results.
A search engine operates on an algorithm that measures hundreds of factors while ranking the website listings. The factors themselves and the weight each carries change over time as the search engines work to improve search results.
To be useful, the search engines aim is to provide the most relevant search results for a given key phrase search and to eliminate useless spam pages from clogging those results.
Search engine algorithms are different for each provider and the search results for a specific keyword phrase that ranks your website #1 in a particular search engine could rank #100 in another search engine.
The most popular search engines are Google, Bing, Yahoo, AOL and Ask Jeeves. The search engine providers are very secretive about their website ranking algorithms.
Internet usage studies have shown between 70-75% of internet users click on one of the first four links in the organic search results.
Websites that rank in the first four positions for their targeted keyword phrase are viewed by the majority of the internet users searching the keyword phrase.
A useful free tool you can use to uncover the search volume of keywords your target audience is using is Google's Adwords Keyword Tool.
If you are unable to research and choose the most relevant keywords and work on your websites search engine ranking, you may want to hire someone to work with you on these issues.
We offer a no obligation look at the plan you have for your site and make recommendations to increase your search engine ranking and website traffic. This also includes a written report on critical areas and whether they are helping or hurting your website rank.
If you prefer to do your own SEO we can provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high.
Normally, companies hire us as an all inclusive option for search engine optimization and website design. This allow us to build you an integrated SEO plan right away so that all aspects of design are considered at the same time.
For a no obligation initial consultation, contact us today.